
Dubbed the "Godmother of Consumer-Driven Health Care,"
Regina Herzlinger,
DBA, has amassed a following of health care, business, academic and
political champions. In her Thursday afternoon, October 7,
Keynote Address, she will share her views on how to revamp the US health care system.
Herzlinger is widely recognized for her innovative research in health
care, including her early predictions of the unraveling of managed care
and the rise of consumer-driven health care and health care focused
factories, two terms she coined.
The Nancy R. McPherson Professor of Business Administration at the Harvard Business School, she authored
Market-Driven Health Care,
Consumer-Driven Health Care and
Who Killed Health Care?
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